Simply remember your 8th grade math and solve for Cost per Thousand (or if you’ve blocked out 8th grade use the CPM calculator at ClickZ. Using the data above, we can back out a CPM from PPC data – there are 10,893 impressions costing $150. You can also try to compare these rates to PPC campaigns. That makes Yelp’s advertising more than 29,000% more expensive. Now lets compare that to some other CPM rates: retargeting campaigns (which are highly targeted as they hit people who are already on my site) cost me roughly $2.40 CPMs. In this case, $350 for 500 impressions yields to a $700 CPM. Most (non-PPC) advertising is priced on a CPM basis – essentially the cost per thousand impressions. I’ll work through this Yelp advertising opportunity to explain: When evaluating any advertising opportunity it is important to do some back of the napkin math and calculate some key metrics to establish an apples to apples comparison and estimate a likelihood that this investment will line your pockets instead of drain them. Key Metrics to Evaluate any Advertising Opportunity
Uggg – let me pour a fine glass of single malt scotch before I continue. It’s only $350 – but I wasn’t sure if it was a good deal, so I wanted your input first.
Also, they’ll clear my profile of any ads and I get an account manager and reporting. So I was contacted by Yelp and they are offering me 500 highly targeted ads – they can show up on competitor pages and highly targeted searches in my city. I have an advertising opportunity that I want to run by you, but I need to get back to them today or it is no longer available. I got an urgent phone call from a client yesterday:
0 kommentar(er)
